Category: Persuasive Communication
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Is the TV still the first screen?
Claire M. Segijn Attention When using multiple screens simultaneously, it is not possible to focus your eyes on both screens at the same time. People have to switch between the screens. This has consequences for their viewing behavior of both screens. In one study researchers combined a TV with a computer screen and found that…
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Native Advertising. Are consumers being deceived? A new study suggests this is the case.
Ronald Voorn Native advertising is a relatively new word to describe advertiser-sponsored content disguised as editorial content. It is expected that the total spending on native advertising will take a 52% share of the digital display market and reach €13.2 billion by 2020, which is an increase of 156% over year to date (WARC, 2016).…
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Tinder for Exercise
Thabo van Woudenberg We all know that exercise is good for us. And we also know that taking the bike to work serves a bigger purpose than our bank account. However, in our hectic life we often experience problems to find the time to go for a jog or attend the costly Yogalates (the love…
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Facebook is een lachspiegel
Ronald Voorn Tenzij je verdrietig bent natuurlijk zegt nieuw onderzoek Hoe gelukkig zijn mensen nou echt op Facebook? Het lijkt er namelijk bijna altijd op dat iedereen overwegend blij, happy en cool is op dat medium. Als het mogelijk is om dit echt te meten dan kunnen er op basis daarvan allerlei nuttige dingen ontwikkeld…
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