Category: Persuasive Communication
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Video Games for Good: What Is It Like in Somebody Else’s Shoes?
Sweeney Li Mar 2025 What Is It Like in Somebody Else’s Shoes? From traditional to innovative entertainment, the answer to that question has always been perspective-taking—imagining yourself in other people’s stories. Novels do it through exciting and logical storytelling, movies add stunning and realistic visuals, but technology has allowed us to take it a step…
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“Inside your Mind”: What Neuroscience Tells Us about Persuasive Communication and Information Sharing
Xinyao Zhang Jan 2025 Meet Ella, a 17-year-old high school student. On a Sunday morning, Ella encounters a Facebook post about an upcoming local climate rally. Ella pauses, she feels a bit hesitant whether or not to share this information on her page. What makes her do so and what stops her? What exactly is…
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Decoding Authenticity: Does Blockchain Help Increase Trust in Online Product-Related Information?
Dasha Antsipava Jan 2024 Blockchain is often hailed by technological evangelists as a revolutionary technology that will usher in a new Internet era termed Web3. At its core, blockchain is a technology used for securely recording and verifying information. Traditionally, it has been used for storing records about cryptocurrencies and non-fungible tokens (aka NFTs) –…
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Who’s watching you?
Daisy Zhang Mar 2022 Do you feel monitored when you are using digital technologies? Most of the people that I’ve asked this question immediately said “yes”. And figures tell the same story: 72% of Americans report to feel that they are being tracked online by advertisers, technology firms, or other companies. The fact is, we…
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The Use of Emotions to Capture Attention on Social Media
Susann Kohout While waiting for a bus to arrive or just to fill time, we often scroll through our social media to check what is happening in the world. Among posts of friends, acquaintances and other interesting accounts, our social media time line often shows us the news. More than 50 percent of Internet users…
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You ‘like’ what you like or you ‘like’ what your friends like?
Gauze (Pitipon) Kitirattarkarn Social networking sites like Facebook are more popular than ever all over the globe. This offers a great potential for advertisers and brand managers, but also comes with challenges. Successful social media content is viewed, shared, and liked; sometimes consumers even create their own brand-related content. But why do people view a…
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Big Dating: Research Opportunities in a Computation Social Sciences Era
Zeph M. C. van Berlo Several years ago, when I discovered ‘the wonderful world of online dating’, I struggled with some fundamental questions—and no, I am not only referring to the timeless: “What am I actually doing here?” Questions like: (a) “How long can I swipe (on Tinder), until I run out of potential matches?”,…
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How and when does online behavioral advertising work?
Verena Wottrich Online behavioral targeting, self-perception, and buying behavior. The three American scholars Christopher Summers, Robert Smith, and Rebecca Walker developed an interesting theory regarding the effectiveness of online behavioral advertising. They believe that targeted advertising can influence consumers’ self-perception, which, in turn, might affect their buying behavior. Let’s make this a bit more concrete…
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What you choose is what you get? Tailoring information modality on the Web.
Minh Hao Nguyen Older adults are increasingly using the Internet. Recent numbers show that 85% of Dutch older adults aged 65 – 74 use the Internet, while this is nearly 50% for those of 75 years and older (Statistics Netherlands, 2015). Besides finding their way to e-mailing and social media (we have all been surprised…
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Branded apps and purchase behavior
Verena Wottrich Writing a shopping list using the Appie app, checking when the next train arrives with the NS app, searching for the latest fashion trends with the H&M app, or creating and managing one’s own airline with the KLM gaming-app. Nowadays, everyone of us regularly uses mobile apps originating from brands, the so-called branded…
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