Author: alwickenkamp
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The Era of the Spoiled Consumer
Francesco Granati Just the other day I was attending a presentation by an airline. They wanted to demonstrate through some charts and several examples that they manage to cater every kind of customer through their range of offers. Their customers love it. Now, while I was listening to this – and how they created A…
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Tinder for Exercise
Thabo van Woudenberg We all know that exercise is good for us. And we also know that taking the bike to work serves a bigger purpose than our bank account. However, in our hectic life we often experience problems to find the time to go for a jog or attend the costly Yogalates (the love…
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On the political properties of a muesli bar
Hannah Werner People buy organic, fair trade, energy saving products – me included. Over the last decades, organic supermarkets are popping up, restaurants advertise their use of regional ingredients, and green energy booms. In short: sustainability sells. But why actually? Of course, some products contain immediate beneficial properties for the customer, linked to health or…
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What is Mobile Privacy?
Verena Wottrich When was the last time you read the privacy policy of a mobile app before installing it? Every time I ask this question at least 9 out of 10 people turn slightly red and answer: “Eeehhmm…I have never read a privacy policy…” This is absolutely comprehensible, because privacy policies are usually very long,…
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“When Your Daughter Is Your Ears and Mouth” – Medical Communication via Family Interpreters
Rena Zendedel “Once I went to the gynecologist with my mom and I had to translate everything for her and I have to say- you really don’t want to know all that about your mom! I was really embarrassed!”. This is a quote from an interview I had with a young Turkish woman, who had…
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Can news images affect support for foreign policy?
Tom Powell Vivid visuals from far-flung conflicts regularly occupy our news screens. The coverage of Islamic State in Iraq and Syria is a prime example. Although geographically distant, images that are beamed across the globe can provide us with an immediate emotional connection: disgust and anger at picture of a to-be-beheaded journalist, fear at a…
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Populisme. Maar wat betekent dat nou eigenlijk?
Michael Hameleers Steeds vaker wordt er gesproken over populisme. Voornamelijk het populisme van Geert Wilders en zijn PVV. Maar ook de populistische berichtgeving van kranten en websites. En bij vlagen zelfs de populistische opmerkingen van Mark Rutte. Het lijkt wel alsof iedereen die “tegen” iets is en een directe, emotionele stijl gebruikt om dit te…
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