Tag: marketing

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  Branded apps and purchase behavior

  Verena Wottrich Writing a shopping list using the Appie app, checking when the next train arrives with the NS app, searching for the latest fashion trends with the H&M app, or creating and managing one’s own airline with the KLM gaming-app. Nowadays, everyone of us regularly uses mobile apps originating from brands, the so-called branded…

  Edited by

  alwickenkamp

  ·

  January 1, 2015